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However, in the case of Android apps, we weren’t. In the case of iOS apps using social media integration, we were able to see what PII was being shared. For the user, this means they don’t need to manage passwords for every app, can invite friends to play mobile games, and share app info on their timeline.īut this symbiotic relationship also allows the app to collect user data from the social media account, while also allowing the social media service to collect data from the app. Several apps integrate with social media so that the user can log into the app using their social media account and allow the app to post directly to the social networking site.
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However, these stats don’t fully account for the full amount of PII being shared with apps. Finally, the user’s address was shared with 4 percent of iOS apps and 5 percent of Android apps. Phone numbers, meanwhile, were shared with 12 percent of iOS apps and 9 percent of Android apps. The next most common piece of PII was the username (which is usually someone’s full name as they’ve entered it on social networking sites or on the app), which was shared with 33 percent of iOS apps and 30 percent of Android apps. Email addresses were the most common piece of PII shared with apps and were shared with 48 percent of the iOS apps and 44 percent of the Android apps analyzed. One of the first things we looked at was the amount of personally identifiable information (PII) that apps requested users share with them. For each app, we tried to find out two main things: how much personal information was the user sharing with the app and which smartphone features the app accessed? We downloaded and analyzed the top 100 free apps as listed on the Google Play Store and Apple App Store on May 3, 2018. In order to find out what kind of data your apps may be looking for, we decided to put the most popular to the test. Did you know that 45 percent of the most popular Android apps and 25 percent of the most popular iOS apps request location tracking, for example? Or that 46 percent of popular Android apps and 25 percent of popular iOS apps request permission to access your device’s camera? Some Android apps even ask you to give them access to your SMS messages and phone call logs. While all of this is done with the user’s consent, you may be surprised at the level of access some apps have to personal data. Some apps will even request access to the device’s camera or microphone. But because smartphones are so powerful, they can also get quite a bit more than that, such as your exact location. They may want to know your name, your email address, or your real-world address.
Most of these apps request some sort of information about you and the device you are using. The average smartphone user these days has between 60 and 90 apps on their device.
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